As humans, we thrive on expressing our individuality. But somehow, when it comes to banking and saving, the bank system has found the perfect way to dehumanize the entire process and strip out the very thing people crave. Banks assigns us a nine-digit number, and the amount of money in that account tells a hidden story.
If you want to save more and better, get rid of those bank account numbers and turn them into something meaningful. Assign them a name and a purpose. Make them tangible and emotional.
Account#798949409 = Honeymoon Fund to Paris
Account#352484737 = Surprise Trip to Ireland
Account #839481319 = Graduate School Fund
Remove the drag of the unambiguous and assign purpose to your bank accounts. This will help link emotions and visual images to your accounts and help expedite your savings habits.
Be creative. Be specific. Be a saver.
Humanize the process.